The Coca-Coca commercial aired during Super Bowl 2014 amidst commercials that manifested feelings of whimsy, happiness, sadness, tragedy or nonsensical bewilderment. This particular commercial caught people’s attention with the familiar tune of “America the Beautiful” with the lyrics sung in seven different languages, including English, in an effort to pay homage to a beautifully diverse America. Little did advertisers know that this commercial would stir up a whirlwind of emotions and would start numerous online debates that ranged from acknowledgement and praise for diversity and inclusion to the harsh reality of racism and intolerance. Ironically enough, the song “America the Beautiful” somehow brought out America, the ugly.
America has become a true melting pot of nationalities and Coca-Cola sends the message that there is beauty and oneness through these differences. Yet it is also through these same differences that there is hatred and intolerance. With the rise of immigrants that enter the United States and the brokenness of America’s immigration system, it is apparent that some Americans have developed a sense of entitlement and anger and have caused them to lost sight of the brotherhood found beyond the language barriers and the promise that comes with humanity.
America should set aside hatred and intolerance, racism and prejudice and remain ‘one nation, under God, indivisible with liberty and justice for all.’ These are words that are recited by all Americans regardless of the color of their skin, their first language, the accent in their delivery or the place of their birth. These words are the true foundation of America that will keep this country strong through adversity. America is built on the sweat of those who came to the United States and dared to dream. It is also preserved by those that have lived on its soil since birth and through past generations. It is beautiful because of its multi-faceted splendor that can be snuffed by hatred, yet magnified with love.
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